You’ve Got Questions, I’ve Got Answers! {part 1}

I love, love, love getting questions from you guys!  It is awesome to be engaged with my customers/readers, and I really enjoy receiving your questions about everything from crafting to business advice!  In a previous post,  I opened up my blog, email, and Facebook page for you to ask any questions you would like.  I was thrilled with the response, and have had a blast answering all of your questions. Because there were quite a few, I have decided to break up my responses into two parts. If you missed out on my previous post, and would like to have a question answered, please feel free to list it in the comments area below.  I will answer them in my next post!

Here we go!

What is a typical workday like for you? ~ Jahnelle

This is a tough question because it really depends on the time of year, and as a stay at home mom and an entrepreneur my life can be pretty unpredictable!   For the sake of answering this question, let’s say theoretically it is not craft show season, and the kids are in school.  With that in mind, a typical day usually begins around 7am when my kids wake up.  I usually get them settled with a show, make myself a cup of coffee and snuggle between them on the couch while I look through my email and Google Reader feed.  I actually look forward to this time as it eases me into my day, and helps me to make notes of what I may need to follow up on later.  As an added bonus I am sneaking in some valuable snuggle time with the kids!   After a cup of coffee, I make breakfast, get school lunches and snacks together and get the kids dressed for school.  I drop them off at 9 am, and return back home to start working on my “to-do” list which usually consists of working on new craft kit ideas, writing blog posts, packaging crafts, fulfilling orders, photographing products, answering emails, and promoting Freckles Crafts through various social media networks.  I work until 3 pm when I pick up the kids from school to start job #2 as MOM (homework, dinner, dishes, bedtime, etc.)  After the kids are asleep, I will try to soak up some time with my husband before bed, however, sometimes I might have to finish up a few tasks that I couldn’t get to earlier in the day.  My work day looks a lot different when the kids are out of school because I have to do everything listed above all while balancing having them at home full time.   It usually requires me to get up really early and work very late into the night to get it all done.  It can be crazy, yet it’s totally worth it to do something I love and be home for my family!

Where do you come up with the ideas for your craft kits? ~ Jaime

I find inspiration in so many places and I find it helpful to keep a record of what inspires me.  I keep notes in a journal, store images on my Pinterest boards, and keep folders of pages torn out of magazines.  I refer to these places frequently because I never know when something such as a color, fabric, or image may inspire a new craft kit or blog post.  I also get inspiration from my boys.  I look to see what toys, television shows, movies, books, and games inspire them and try to create crafts based on those interests or trends!

I have a great idea for a craft business but I have no idea where to begin.  What advice can you offer to someone just starting out?  ~Melissa

Well an idea is the first step.  Congratulations on wanting to take it to the next level!  The first thing I would suggest is to research other companies who may be selling a similar product and see if there is a market for what you want to sell.  Ask yourself if your product is one of a kind or is the market saturated already.  If others companies sell products similar to yours then what can you do to make your product stand out from the crowd?  What makes your product unique?

The next step is to brand your company.  Come up with a business name and logo, secure a website URL (even if you don’t plan on having a website at first), have some business cards printed, and register your business name in the county where your office will be (often referred to as a DBA registration).  I would also suggest getting a tax ID number so that you do not have to use your social security number.

Next decide if you want to sell your products on line, in a brick and mortar store, at festivals and fairs, or a combination of the three.  Each offer a unique way to reach your target market and one may work better than the others depending on your products. If you want to start out slow then you may want to try selling your products at a few festivals.  It is a great way to get immediate feedback from your audience, and also gives you an idea of how well your items will be received by potential customers.

I will be starting a small business series on my blog in the next few weeks and will elaborate more on how to start a small business.  Hope these tips get you started in the mean time!

What is your favorite craft tool or supply and why?  ~Colleen

What only one?  That is tough! I think the coolest craft tool I own has to be my We R Memory Keepers Crop a Dile tool.  It punches through wood, thin metal, and plastic.  I can also set eyelets, grommets and snaps! I use it for so many projects that I cannot imagine life without it!

What do you like most about working from home? ~ Heather

Without a doubt it has to be flexibility in my schedule, and being able to be home with my kids.  It is the best perk of working from home….that and wearing slippers and pajamas to work!

Thanks again for all of the great questions! 

Part 2 will be posted early next week!  Stay tuned!

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Hiring Help

I love my job!  I feel so blessed to be able to use the talents God gave me to run Freckles Crafts and make a living.  I almost have to pinch myself every morning because I can hardly believe this is my life!  I love what I do, and I love having the flexibility to be here when my kids get home from school, and to be present in their daily activities.  Not having a commute, and working in my pj’s are also not bad perks!

I have never been one to dream small.  When I started this company just over a year ago, I pictured it someday growing into a huge company with lots of employees working in a cool loft space, with a cappuccino maker and flexible work hours so we could be there for our families!  Freckles Crafts would someday be a household name, and my frog logo would be as recognizable as McDonald’s golden arches.  While I am still a long way off from making this dream a reality, that goal is what keeps me going when the stresses of running a company and balancing a family make me wonder why I started this venture in the first place (and trust me there are a lot of those days!)

As business continues to grow, and I am blessed by all of my loyal customers, I am finding it more difficult to keep up.  There are only 24 hours in a day when I have 72 hours worth of work to accomplish.  It takes a lot to run this company.  I handle the design, production, packaging, and shipping of all of the products. Each craft kit is individually packaged by hand, all of the components are cut and sorted by yours truly, and well, a lot of love (and time) go into each kit!  It is what makes my products high quality and unique!  When that part of my business is done, I also need to keep up with a growing blog, social media outlets, customer service, billing, accounting, marketing, networking, and all of the other daily tasks that accompany a business.  Oh, and did I mention I am a stay at home mom?  I am sure I don’t even need to go into what that job entails. Whew, I need a break just thinking about all that goes on in a day!

For the last few months I have been praying about what to do, and the best way to handle the needs of my growing business while keeping my sanity.  I had considered hiring help but was so hesitant.  Do I dare give up some of the control over my products?  Do I even have time to go through the hiring and training process?  These questions are constantly on my mind, and I really did not know where to begin to find the answers.

Click here to view more details

Enter an amazing ebook called Hire Blog Help.  I had seen it mentioned around blogland and read several accounts from business owners who swear by this book!  I decided to read it, and I can not tell you how much valuable information is packed between the pages.  The author, Jeannett Gibson, is not only a blogger and business owner, but also a former virtual assistant!  She is able to write from the prospective of both sides of the table, and provides valuable information on topics such as:

  • How hiring helps increase sales to help your business grow.
  • What hiring help can do to lower your stress levels and increase your work life balance.
  • The top 3 most important qualities in an assistant.
  • Overcoming your biggest fear in hiring help, and how letting go of some control can be a good thing!
  • Testimonials and advice from amazing business owners including; The Pleated Poppy, Simple Mom, Gussy Sews, Lisa Leonard Designs and more!

While the book is titled Hire Blog Help, the information included is applicable to any type of small business.  I feel that this book could not have come at a better time, and I finally feel equipped to move forward with my decision to hire help.  If you have any kind of small business whether it be an Etsy shop, online store, or direct selling company, I would highly suggest reading this book.  Even if you are only THINKING of hiring help, this book is for you!  It may help to change the shape of your business and open up the doors for many more opportunities!

Click here to view more details and download the ebook!

*as an affiliate of Hire Blog Help, I get a small percentage of all sales received from the links above.

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A Freckles Crafts First!

Hi everyone!  I am so excited because Freckles Crafts recently had its very first magazine feature!  Wooohoo!  Can you tell I am excited?  The Glancer Magazine caters to the western suburbs of Chicago, and has featured Freckles Crafts in their 7 Spectacular Online Shopping Sites Born Locally segment.  I am a huge fan of this magazine because  it always features the latest shops and restaurants, family related products, and the “hot spots” to visit.  It is the “go-to guide” for my local area and it is quite an honor to be a part of the April 2011 issue. 

To read the story behind each company visit here!  They are all amazing ,and because they are online you don’t have to live locally to shop.  Yipee! 

Thanks again Glancer Magazine!

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